Bar & Hospitality Training | Cocktail Competitions Coaching

► Yes, we do take Hospitality very seriously!

How can you impress your guests and exceed their expectations?

It doesn’t matter what kind of establishment you are in, we strongly believe that every Brand needs to operate like a Luxury Hotel, with professionalism & style, where guests must be greeted genuinely and delivery of services must adhere to an extreme high standard


We will be delighted to support you in this journey in order to take your Hospitality Business to the next level through our Offer below:

✔ Bar Training & Hospitality Workshops in Italian, English & Spanish

✔ Drink Contest JUDGING

✔ Drink Contest Bartender COACHING

✔ Guest Bartending


✔ BAR / RESTAURANT / HOTEL Operators and Owners to enhance the guest experience, use menus as a real marketing weapon and improve the relationship with their staff

✔ WAITERS, BARTENDERS, MANAGERS and all Hospitality Professionals who are looking for increased salary, promotion opportunities, and professional growth to take their career to the next level

✔ BAR SCHOOLS who are looking for engaging and interactive workshops with a very inspiring speaker and mentor

✔ COCKTAIL COMPETITIONS BARTENDERS who want to discover and implement strategies to really up their game!

✔ YACHT CREW: onboard cocktail & bar skills training focusing on bar-set up & cocktail making techniques that will allow crew members to create delicious drinks for all guests


Max has worked as Bartender, Bar Manager & Supervisor in the world’s finest establishments, including the luxurious Claridge’s Hotel and Harrods’ in London, the Hotel De Russie in Rome, the Relais & Chateaux Sheen Falls Lodge in Ireland, the Mandarin Oriental in Barcelona and currently is also covering the prestigious role of European Brand Ambassador for 17 Countries in Western Europe for the Diageo World Class Bartending Competition, as Judge, Speaker, Trainer and Consultant.

Italian, English and Spanish Speaking



In order to start our journey together, we would like to suggest you to join the ListenToTheIce “Tribe” through the form below, as we are so excited to share two amazing resources with you!

The first one is about discovering what guests are dreaming to see into the best Bars on heart through our exclusive free PDF full of guests’ feedback, memories, celebrations and dreams.

The second one is about how to use the right words when communicating with your guests face to face, by email, through your printouts and menus or on your social media platforms and websites.

By joining, we’ll make sure you also receive the latest updates about our activities.

Finally, you can click the link below to access the amazing content of our Blog that will add real VALUE to your Business!

We wish you Greatness!

Max La Rocca & the ListenToTheIce Team