Un’altra spettacolare occasione da non perdere!
Finalmente in Italia uno dei piu’ conosciuti e attesi MAESTRI del bartending globale.
In prima fila da oltre trent’anni Gary Regan ti aspetta a Roma i giorni 29 e 30 settembre 2014.
I posti sono limitati, BLINDA IL TUO!!! IL PRIMA POSSIBILE.

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Tales of The Cocktails 2014 Top 4 Finalists

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CONGRATULATIONS TO  The top 4 Finalists for the 2014 Spirited Awards

American Bartender of the Year

Charles Joly The Aviary Chicago, Illinois
Eric Alperin The Varnish Los Angeles, California
Leo Robitschek The NoMad Hotel New York, New York
Sean Kenyon Williams & Graham Denver, Colorado

Best American Brand Ambassador

Elayne Duff Diageo Portfolio
Jamie Gordon Absolut Vodka
Neyah White Yamazaki
Todd Richman Sidney Frank Portfolio

Best American Cocktail Bar

Anvil Houston, Texas
Clover Club Brooklyn, New York
Cure New Orleans, Louisiana
The Hawthorne Boston, Massachusetts

Best Bar Mentor

Bridget Albert Chicago, Illinois
Dushan Zaric Los Angeles, California
Francesco Lafranconi Las Vegas, Nevada
Julie Reiner Brooklyn, New York

Best Cocktail Writing – Author

Gary Regan
Ian Cameron
Paul Clarke
Robert Simonson

Best Cocktail Writing – Publication

Australian Bartender Magazine
Bar Magazine Digital
Imbibe Magazine

Best High Volume Cocktail Bar

Clover Club Brooklyn, New York
Harvard and Stone Los Angeles, California
Sable Kitchen and Bar Chicago, Illinois
Saxon + Parole Restaurant New York, New York

Best International Brand Ambassador

Claire Smith Belvedere Vodka
Giuseppe Gallo Martini
Ian Burrell Rum Ambassador
Jacob Briars Bacardi Portfolio

Best New Book (Cocktail/Bartending)

Drinks by Tony Conigliaro
The Tequila Ambassador by Tomas Estes
To Have and Have Another: A Hemingway Cocktail Companion by Philip Greene
Vodka Distilled by Tony Abou-Ganim

Best New Product

Dale DeGroff’s Pimento Aromatic Bitters
Dorothy Parker Gin
Fords Gin
Pierre Ferrand Dry Curacao

Best Restaurant Bar

Island Creek Oyster Bar Boston, Massachusetts, USA
No. 9 Park Boston, Massachusetts, USA
Saxon + Parole Restaurant New York, New York, USA
The NoMad Hotel New York, New York, USA

International Bartender of the Year

Hidetsugu Ueno Bar High Five Tokyo, Japan
Jack McGarry The Dead Rabbit New York, New York, USA
Simone Caporale Artesian Bar at the Langham London, England,UK
Zdenek Kastanek 28 Hong Kong Street Singapore

World’s Best Cocktail Bar

Callooh Callay London, United Kingdom
Candelaria Paris, France
Drink Boston, Massachusetts, USA
The Varnish Los Angeles, California, USA

World’s Best Cocktail Menu
American Bar at the Savoy London, United Kingdom
Pouring Ribbons New York, New York, USA
The Dead Rabbit New York, New York, USA
The Nightjar London, United Kingdom

World’s Best Drink Selection
canon: whiskey and bitters emporium Seattle, Washington, USA
Mayahuel New York, New York, USA
Saxon + Parole Restaurant New York, New York, USA
The Dead Rabbit New York, New York, USA

World’s Best Hotel Bar

Clyde Common Portland, Oregon, USA
Eastern Standard Kitchen and Drinks Boston, Massachusetts, USA
The NoMad Hotel New York, New York, USA
The Zetter Townhouse London, United Kingdom

World’s Best New Cocktail Bar

Experimental Cocktail Club New York, New York, USA
Pouring Ribbons New York, New York, USA
The Dead Rabbit New York, New York, USA
The NoMad Hotel New York, New York, USA

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Tales of The Cocktails 2014 Top 10 Finalists

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The top 10 Finalists for the 2014 Spirited Awards have been Announced!


American Bartender of the Year
Jeff Bell (New York)
Erick Castro (San Diego)
Marcovaldo Dionysos (San Francisco)
Bobby Heugel (Houston)
Sean Kenyon (Denver)
John Lermayer (Miami)
Ryan Maybee (Kansas City)
Ivy Mix (New York)
Jeffrey Morgenthaler (Portland)
Pamela Wiznitzer (New York)
Best American Brand Ambassador
Brooke Arthur (House of Spirits)
Colin Asare-Appiah (Bacardi)
Elayne Duff (Diageo Reserve)
Jamie Evans (Oxley gin)
Bernie Lubbers (Heaven Hill Distilleries)
Freddy May (Glenfiddich Single Malt Scotch Whisky)
Chris Patino (Pernod Ricard USA Portfolio)
Nick van Tiel (Plymouth Gin / Beefeater)
Neyah White (Suntory Japanese Whiskies)
Angus Winchester (Tanqueray Gin)
Best American Cocktail Bar
Anvil Bar & Refuge (Houston)
The Aviary (Chicago)
canon:  whiskey and bitters emporium (Seattle)
Cure (New Orleans)
The Dead Rabbit (New York)
Noble Experiment (San Diego)
Prizefighter (Emeryville)
Smuggler’s Cove (San Francisco)
Trick Dog (San Francisco)
Williams & Graham (Denver)
Best American High Volume Cocktail Bar
Employees Only (New York)
Flatiron Lounge (New York)
Harvard & Stone (Los Angeles)
Honeycut (Los Angeles)
The NoMad (New York)
Polite Provisions (San Diego)
Sable Kitchen & Bar (Chicago)
Saxon + Parole Restaurant (New York)
Three Dots and a Dash (Chicago)
Trick Dog (San Francisco)
Best American Restaurant Bar
320 Main (Orange County)
Bestia (Los Angeles)
Clyde Common (Portland)
Gramercy Tavern (New York)
No. 9 Park (Boston)
The NoMad (New York)
nopa (San Francisco)
OAK at fourteenth (Boulder)
The Rieger Hotel Grill & Exchange (Kansas City)
The Silver Dollar (Louisville)
Best American Hotel Bar
Bellocq (New Orleans)
Bemelmans Bar (New York)
The Broken Shaker (Miami)
Carousel Bar at the Hotel Monteleone (New Orleans)
Clyde Common (Portland)
The Hawthorne (Boston)
The Regent Cocktail Club (Miami)
Sable Kitchen & Bar (Chicago)
The Spare Room at the Hollywood Roosevelt Hotel (Los Angeles)
Vesper Bar (Las Vegas)
Best New American Cocktail Bar
Attaboy (New York)
Cane & Table (New Orleans)
Celeste (Chicago)
Golden Cadillac (New York)
Half Step (Austin)
Kimball House (Atlanta)
Mockingbird Hill (Washington, D.C.)
Multnomah Whisk{e}y Library (Portland)
Three Dots and a Dash (Chicago)
ZZ’s Clam Bar (New York)
Best American Bar Team – New Category
Attaboy (New York)
Clyde Common (Portland)
The Dead Rabbit (New York)
Drink (Boston)
Eastern Standard Kitchen & Drinks (Boston)
Employees Only (New York)
The NoMad (New York)
The Regent Cocktail Club (Miami)
Trick Dog (San Francisco)
Williams & Graham (Denver)
International Bartender of the Year
Marian Beke (London)
Monica Berg (London)
Simone Caporale (London)
Ryan Chetiyawardana (London)
Mario Kappes (Hamburg)
Zdenek Kastanek (Singapore)
Tim Phillips (Sydney)
Hidetsugu Ueno (Tokyo)
Tom Walker (London)
Jason Williams (Sydney)
Best International Brand Ambassador 
Ian “Rum Ambassador” Burrell
David Cordoba (Bacardi)
Giuseppe Gallo (Martini & Rossi)
Tim Etherington Judge (Diageo Reserve)
George Nemec (Becherovka)
David Piper (Hendrick’s Gin)
Claire Smith (Belvedere Vodka)
Manuel Terron (Midori Melon Liqueur)
Camille Vidal (St-Germain Elderflower Liqueur)
Maximilian Warner (Chivas)
Best International Cocktail Bar
28 Hong Kong Street (Singapore)
69 Colebrooke Row (London)
Bramble Bar (Edinburgh)
Buck and Breck (Berlin)
Bulletin Place (Sydney)
Candelaria (Paris)
Chainaya.  Tea & Cocktails (Moscow)
Door 74 (Amsterdam)
Eau De Vie Melbourne (Melbourne)
Happiness Forgets (London)
Best International High Volume Cocktail Bar
Big Easy Covent Garden (London)
Black Angel’s Bar (Prague)
The Attic at the Black Pearl (Melbourne)
The Cufflink Club (Singapore)
Dvars (Amsterdam)
Eau De Vie Melbourne (Melbourne)
Frank’s (Buenos Aires)
The Lobo Plantation (Sydney)
London Cocktail Club (London)
Schumann’s American Bar (Munich)
Best International Restaurant Bar
The Red Bar at Bam-Bous (London)
The Bon Vivants (Edinburgh)
Delicatessen (Moscow)
The Gilbert Scott (London)
Spitalfields Bar at Hawksmoor (London)
Hix Soho (London)
The Lui Bar at Vue De Monde (Melbourne)
Oblix Restaurant (London)
Porteno Restaurant (Sydney)
Blind Pig at Social Eating House (London)
Best International Hotel Bar
Artesian at the Langham (London)
Bar at Home Hotel (Buenos Aires)
Beaufort Bar at The Savoy Hotel (London)
Black Angel’s Bar (Prague)
Clive’s Classic Lounge (Victoria)
Connaught Bar at the Connaught (London)
Ohla Boutique Bar at Ohla Hotel (Barcelona)
Punch Room at The London Edition (London)
Scarfes Bar at Rosewood London (London)
Widder Bar at the Widder Hotel (Zurich)
Best New International Cocktail Bar
The Barber Shop (Sydney)
Blind Pig at Social Eating House (London)
Hello Sailor (Sydney)
Holmens Kanal (Copenhagen)
Imperial Craft Cocktail Bar (Tel Aviv)
The Liquor Rooms (Dublin)
Little Jumbo (Victoria)
NOLA (London)
Punch Room at The London Edition (London)
White Lyan (London)
Best International Bar Team – New Category
28 Hong Kong Street (Singapore)
The American Bar at The Savoy (London)
Artesian at the Langham (London)
The Baxter Inn (Sydney)
The Black Pearl (Melbourne)
Blind Pig at Social Eating House (London)
Connaught Bar at the Connaught (London)
Le Lion – Bar de Paris (Hamburg)
The Nightjar (London)
Ruby Cocktail Chronicles (Copenhagen)
Best Cocktail & Spirits Writer
Jenny Adams (United States)
Sam Bygrave (Australia)
Toby Cecchini (United States)
Paul Clarke (United States)
Camper English (United States)
Jeffrey Morgenthaler (United States)
Darcy O’Neil (Canada)
Daniel Priseman (United Kingdom)
Jane Ryan (United Kingdom)
Robert Simonson (United Kingdom)
Best Cocktail & Spirits Publication (United States)
Australian Bartender magazine (Australia)
BarLifeUK (United Kingdom)
DRINK (China)
Ginger Magazine (France)
Imbibe Magazine (United States) (United States)
PUNCH ( (United States)
The Cocktail Lovers magazine (United Kingdom)
The Spirits Business (United Kingdom)
Best New Cocktail/Bartending Book (Top 9)
The Art of the Shim by Dinah Sanders
Apothecary Cocktails:  Restorative Drinks from Yesterday and Today by Warren Bobrow
Beachbum Berry’s Potions of the Caribbean by Jeff Berry
Cocktail for a Crowd by Kara Newman
The Curious Bartender by Tristan Stephenson
The Drunken Botanist by Amy Stewart
Home Bar Basics (and Not-So-Basics) Cocktail Guidebook, 2nd Edition by Dave Stolte
Wine Cocktails (Planet of the Grapes) by Jason Wilson
Whiskey Women:  The Untold Story of How Women Saved Bourbon, Scotch and Irish Whiskey by Fred Minnick
Best Bar Mentor
Erik Adkins
Bridget Albert
Jacob Briars
Jackson Cannon
Wayne Collins
Doug Frost
Francesco LaFranconi
Jim Meehan
Andy Seymour
Dushan Zaric
Best New Product
Ancho Reyes
Beefeater Burrough’s Reserve gin
Crawley’s Imperial Shaker Machine
Del Maguey Ibérico mezcal
iSpoon by Monkey Shoulder
Martini Gran Lusso Vermouth
Nikka Coffey Grain Whisky
Plantation Original Dark Rum
Sipsmith VJOP Gin
Small Hand Foods Tonic Syrup
World’s Best Cocktail Menu
69 Colebrooke Row (London)
The Aviary (Chicago)
canon:  whiskey and bitters emporium (Seattle)
Eau De Vie (Sydney)
The Nightjar (London)
The NoMad (New York)
Polite Provisions (San Diego)
Pouring Ribbons (New York)
Three Dots and a Dash (Chicago)
Trick Dog (San Francisco)
World’s Best Drinks Selection
Baba Au Rum (Athens)
Connaught Bar at the Connaught (London)
The Dead Rabbit (New York)
Eau De Vie Melbourne (Melbourne)
Hard Water (San Francisco)
Liberty Bar (Seattle)
Multnomah Whisk{e}y Library (Portland)
Old Crow (Zurich)
Scopa Italian Roots (Los Angeles)
Tommy’s (San Francisco

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Max La Rocca @ VENUEZ Barshow Benelux


VENUEZ14 is the most inspiring Benelux trade event in the field of design, concepts, drinks & experience. It is the meeting place for hospitality entrepreneurs, brand managers, suppliers, consultants, designers, architects, concept developers, bartenders, chefs, and trend spotters.

Click here you can find more information about VENUEZ14

max stage venuez

I’m giving a great WORKSHOP called



on Tuesday 18th March at 5.30 pm, can’t wait to meet you all there!

Max La Rocca

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SUPER-BAR, Milan 30 September/3 October – The first Italian BarShow is coming!!




Finalmente a Milano si è avverato il grande sogno dei Bartenders Italiani di avere un proprio Barshow dove poter conoscere e condividere nuove tendenze, tecniche, prodotti e attrezzature, nonché avere la possibilità di seguire Seminari di altissimo livello da relatori che sono considerati i Gurus della Mixology come Salvatore Calabrese, Peter Dorelli, Simone Caporale, Hidetsugu Ueno, Beach Bum Berry, Shingo Gokan, Zdenek Kastanek, Naren Young, Nicolas Saint Jean e tanti altri.

Sono veramente onorato di essere stato scelto come Testimonial dell’evento ed essere il “trait d’union” tra il panorama internazionale e la cultura del beverage Italiana che negli ultimi anni ha fatto passi da gigante esplorando nuove tecniche di lavoro, tendenze, prodotti e filosofie inglobandole nell’arte della miscelazione del nostro paese.

Con orgoglio vedo questo evento mettersi sul podio insieme ad altri importanti Barshows come quello di Berlino, Mosca, Parigi, Londra e New Orleans.

E’ un piacere che il mio ritorno in Italia, dopo aver fatto importanti esperienze nei più prestigiosi Bar all’estero e aver creato cocktails in tutto il mondo, sia coinciso con il SUPERBAR, dandomi l’opportunità di mettere a disposizione le mie conoscenze e contribuendo al prestigio di questo importante appuntamento che si rinnoverà ogni anno, attribuendo all’Italia un posto di prim’ordine nel panorama della Mixology Mondiale.


Sotto il video del Press release Day ed alcune foto

Ladies & Gentleman Mr Gianni Merenda, la mente dietro il progetto

Superstudio Più – Via Tortona 27, Milano – 30 settembre – 3 ottobre 2013

– 30 settembre dalle ore 12 alle ore 19 | Trade only

– 1-2-3 Ottobre dalle ore 12 alle ore 19 | Trade only
Dalle ore 19 alle ore 24 | Open door – eventi e dj set


ORE DI APERTURA > 43 (lunedì – giovedì)



SEMINARI (1,5 ore cad) > 16

 WORKSHOP (1 ora cad) > 20

 ACADEMY (1 ora cad) > 20

 MASTER (3 ore cad) > 4


SUPER-BAR è un evento organizzato e prodotto da You Factory, con il supporto commerciale e media di Bargiornale la rivista mensile per i professionisti del mondo del bar, leader del mercato con oltre 110.000 copie diffuse e con il patrocinio di FIPE-Confcommercio ed esplora il mondo di mixologist, professionisti e bartenders grazie a contests, workshops, seminari, degustazioni e parties incredibili.

Un favoloso viaggio nel mondo dei Modern Classic, le tecniche giapponesi, la storia dei cocktail, i liquori messicani Mezcal e Tequila, i Rum, i Tiki cocktail, i trend di New York, la cultura sudamericana del bere, le tendenze in Asia,il Flair e NATURALMENTE larte della miscelazione italiana.

Dopo analoghi eventi a Berlino, Mosca, Parigi e New Orleans, SUPER-BAR è lappuntamento internazionale più atteso in Italia dal mondo bartender e dalle aziende beverage, ma è anche ai non addetti ai lavori.

Prevediamo un’affluenza di circa 3.000/4.000 persone al giorno per un totale di 12.000/16.000 visitatori per tutta la durata dell’evento

– Da non perdere i 4 master organizzati da Planet One, azienda leader per la formazione e consulenze

1) “I bar dalla parte delle donne”, dedicato esclusivamente alle donne;
2) “Amici al bar”, per i giovani imprenditori;
3)“Cambiare per crescere”, dedicato a chi vuole riconvertire un locale già esistente; 4)“Quattro Stagioni”, per chi gestisce attività stagionali.


SUPER-BAR è suddiviso in macro aree tematiche.

– Il Central Point è il cuore pulsante di SUPER-BAR, di giorno contenitore di contest dedicati ai professionisti del settore; di sera, a partire dalle ore 19, location per gli eventi aperti al grande pubblico.

– L’Excelsior Area è dedicata a vodka e prodotti premium.

– La Food & Service Area celebra i riti “all’italiana” più amati, colazione e aperitivo.

– Outdoor nell’Art Garden di Superstudio invece Street food, con 6 Apecar rivisitate nel design che propongono specialità regionali italiane selezionate, ma anche sushi e gelati artigianali.

– Ci sarà una zona dal mood tropicale dedicata al distillato “beach” per eccellenza, il Rum, e a tutti i prodotti che richiamano il fascino delle spiagge, del Tiki e di Exotic Cocktails.

– E ancora un’area dedicata al mondo del gin e a tutti i distillati di erbe e spezie.

Supershop dove comprare accessori specializzati e kit per il perfetto bartender.


Dalle 19.00 Super-Bar aprirà le porte al pubblico della Milano da bere. Grazie alle attività di comunicazione a supporto della manifestazione (piano media, ufficio stampa, pr, digitale, ecc.) e al cast artistico di dj internazionali di altissimo livello.

Ben 8000 metri quadri, si trasformano in una vera e propria cittadella della “cultura del buon bere” con corsi, degustazioni, party, dj set, concerti, eventi pensati ed organizzati per tutti i cocktail lovers, ma anche per gli amanti del buon cibo e della buona musica.


Super-bar non é soltanto un Barshow ma diventerà una piattaforma verticale per tutti i cocktail lovers dove Web, mobile e social media saranno gli strumenti per costruire una brand experience personalizzata per sponsors e partners con contenuti ed eventi sul territorio per un’esperienza unica di 12 mesi.

“Come diventare tra i 50 migliori Bar al mondo in 365 giorni”
Giovedì 3 Ottobre – 18.30/19.30

Anche se il titolo può sembrare provocatorio o un qualcosa di irraggiungibile, il mio Workshop vuole proprio dimostrare che attraverso la professionalità, la costanza e l’attenzione al mercato, il viaggio verso questo traguardo può essere intrapreso da tutti, seguendo il proprio istinto, mantenendo i propri valori e passioni e senza aver bisogno di lampadari di cristallo, poltrone lussuose o un arredamento Super-Chic!

Un viaggio attraversando le varie fasi della progettazione, posizionamento del bancone, scelta delle attrezzature, bicchieri, strumenti di lavoro, musica e atmosfera, tipologia di clientela che si desidera attirare e l’uso dei social media per aumentare la visibilità del nostro Bar; ci saranno poi importanti “Tips & Tricks” e dietro le quinte…

Vi aspetto!

“Always stir..with a dash of love”
Max La Rocca

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Women behind the Bar – Taking over the World one pink drink at a time…

What a better day to celebrate Women behind the Bar than the 8th March?

It’s a real pleasure to host on my Blog a great friend and professional Bartender Rina Fermin from Venezuela.

I met Rina in Athens during the Diageo World Class Competition Global Final 2010, where we were both competing.

She’s one of the most genuine person I’ve seen working behind the stick.

You can see she has a great fun while attending guests, taking the job seriously but without taking herself too seriously, which I believe is a great awareness to have in order to perform this craft properly.

I’m proud to share with you all, her thoughts along with some researches she did on the subject “Women behind the Bar” as follows:


Before attempting to discuss the position currently held by women in bars worldwide we traced the struggles that women went through and the origins of how they have forged history.

In the 17th and 18th centuries the kind of woman you’d expect to see in a bar was either someone damaged in reputation, or lower-class women, not to mention it was not conceived a woman behind the bar.

Later on, in the era of prohibition, speakeasies became the most pleasant and glamorous places, allowing the ladies socialize with men without being frowned upon, allowing a more gentle treatment and interaction, leading to a change of the operational characteristics of a bar and opening the possibilities of the ladies behind a bar.

Before World War II, women rarely tended bar. When the men left for battle, women took their places…for a few years.

Female Bartenders were described as an affront to the male-dominated bar atmosphere.

In addition to that, Bartenders’ unions pressured bar owners to refuse to hire female Bartenders and were submitting proposals to state laws prohibiting the employment of women behind bars.

Bartenders argued that the presence of barmaids, would give wives reasons to keep their husbands from going to bars, endangering the category.

Temperance activists joined Bartenders in their efforts to prevent women from working behind bars.

One law was passed in Michigan in 1945, that made it illegal for a woman (except for the wife or daughter of a saloon owner) to make drinks and in 26 states was prohibited to work as barmaids by 1960.

In the 70’s all that changed, but took a while for women to be accepted.

While America was abolishing these laws, in India exclusion laws were still quite similar, until recent years.


Talking about great women in the industry…



In colonial times (1779) Elizabeth “Betsy” Flanagan, opened an inn near Yorktown frequented by British and French officials, which include a dinner where they served chicken, accompanied the meal with drinks decorated with feathers to which an English soldier replied “Let’s have another cocktail” … in 1821 James Fennimore Cooper’s novel “The Spy” talks about how Betsy was well qualified by his education having been raised among spirits.



Known to her friends and customers as “Coley,” is perhaps the most famous and the best-known female Bartender of all time. In the pre-prohibition age, it was a man’s world behind the bar. Well, evidently someone failed to let her know that, or she just didn’t care.

Ada was 24 when she began tending bar at Claridge’s in 1899. She moved on to another of Carte’s properties in 1903. The bar was none other than The Savoy’s American Bar where she was named head Bartender. Ada served in that position until 1926, when she was 51 years old. Her time at the Savoy overlapped with Harry Craddock, who some say she mentored.

Years later when Craddock produced his Savoy Cocktail Book, he listed Ada’s most famous cocktail creation, The Hanky Panky.



Helen David opened the Brass Rail in Port Huron, Michigan in 1937 (between the tough times of the Great Depression and the Prohibition) and ran it until her death in 2006, representing a true pillar of her local community.

She loved her bar and ran it for 69 passion-filled years.

Helen was born in the flat just above the bar and lived there her whole life; even at the age of 91, she would came downstairs every single night to welcome and serve her guests.

She also was the first person to put a cocktail shaker into Tony Abou-Ganim‘s hand, being her cousin!


Just to mention some of them…

I wrote this lines in appreciation of all those pioneers who opened the door for us to work today without major difficulty, knowing that it is a profession with great dedication that was initially developed for men only, then conquered by women …

As a Bartender and a woman, I have only words of thanks!

In my being, there is no doubt that I was born Bartender and if it wasn’t for the women who changed the way we see this profession, today I couldn’t do the job I love!

It has been proven through time and the work of fabulous Bartenders and Barladies, how performing this profession is just part of our being and that both men and women are born with that passion”

 RINA FERMIN  –  Bartender  –  VENEZUELA

Thanks so much RINA!


Now…continuing with the post, amongst the great women who contributed to get our Industry at the level we see it today I would like to also add:


She was the very first spanish female bartender and learnt the craft from her father Miguel Boadas founder of Boadas Cocktail Bar in Barcelona who worked at the Floridita, in Havana in the 1920’s, from where he brought with him what we know today as the “THROWING” technique still performed by Maria until few years ago and today by the staff of the Boadas Cocktail Bar.

The technique (by using 2 boston glasses and a strainer) delivers both the aeration benefits of shaking and the little dilution of stirring, perfect for spirit-based drinks such as Martinis and Manhattans.

Here a little video of Maria in her Bar


I would love to also mention some amazing professional that nowadays keep bringing to life the MAGIC started by the above mentioned Bartenders, with their special touch, sensitivity, attention to details and hard work:

(in no particular order)

– Audrey Saunders

– Charlotte Voisey

– Julie Reiner

– Patricia Richards

– Victoria D’Amato

– Misty Kalkofen

– Aisha Sharpe

– Christy Pope

– Bridget Albert

– Kathy Casey

and so many more, they won’t fit on one page…


Hope one day to have the honour of sitting at your Bar, best wishes of happiness and success !

Max La Rocca

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Boutique Bar Presentation @ Cocktails and Spirits Paris

Amazing experience presenting the building, the philosophy and the drinks behind Ohla Hotel’s BOUTIQUE BAR in Paris amongst amazing colleagues and great people!

Thanks to Thierry Daniel, Xavier Padovani, Eric Fossard, Gianfranco Spada, Søren Krogh Sørensen and all the people behind COCKTAIL SPIRITS, we came back with our biplane full of jewels, emotions, friends and knowledge!!
Thanks so much my dear friends!
Photos by me, other colleagues and ….the most beautiful are from Philippe Levy

Le Bar Rouge Programme

Checking the set up and the sound

Introducing ourselves and our worldwide experiences

The “Dali’s Moustache Punch” in the middle of the stage
An overview on our drinks
Yes, my dream to present @ Cocktails Spirits came true!

Giuseppe mixing my signature drink “The Untouchable” Cocktail with style!
Proud of the boys!

An amazing picture of the Untouchable by Philippe
The “Dealing with Bartenders” Session
Questions and answers time!
Our amazing Flamenco Guys entering the scene!!
The art of not taking yourself too seriously…
…while making incredible things and giving powerful emotions!
Our precious crowd from all over the world.
The audience tasting our “Dali’s Moustache Punch”
Ohla Hotel’s BOUTIQUE BAR awarded between the TOP 10 BARS IN EUROPE

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