Google Alerts are emails that are sent to you when Google comes across your keywords of choice in web pages, newspaper articles, or blogs, without you doing…nothing!
How cool is that? This will help you – without any effort – to collect endless ideas and use it as a fantastic source of inspiration for articles, Brand or drink names, cocktail ingredients, cocktail competitions, workshops and other updates of your interest.
Click the image below to access Google Alerts!
You can customize Google Alerts to receive them as they happen, once a day, or once a week, and in no time you can sign up to receive multiple alerts for different keywords.
You can then create a folder in your e-mail system called “Web Tips” and storing all your tips there for easy access.
Let’s see some ways you can use this FREE GOOGLE feature:
WHAT THE WEB IS SAYING ABOUT YOU
Having Alerts on all variations of your name or your own Brand name will let you know whenever someone else mentions it. It lets you understand how others see & share info about you and it allows you to foresee issues before they become real problems by helping you track who mentions you or is linking to you from their blog, website, video, discussion group, etc.
Another idea is to set up Alerts for your competitors’ businesses, products, or services so you are aware of who they are serving, how they are advertising or what they are doing. It’s always very helpful to know what’s going on in your industry.
YOUR FAVOURITE AUTHOR
This can be a quick way to distill all the places your favourite author is being talked and his latest writing…you could use this to also track Drink Contests judges’ bio and preferences..shhhhh, I didn’t tell you this one!
A CAREER TOOL
Let’s say you are interested in a Bartender/Manager/Waiter job in your city or abroad, you could set up Alerts to always stay in the loop!
How about being alerted when the latest Hospitality or Bar Trend you are interested in, gets published? Cool AHH?
By putting your keywords in quotation marks (like this: “Cocktail Book”), you will be alerted when an article contains your exact keyword (this saves you from getting alerted when Goggle finds Cocktail OR Book individually in its search)!
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TO YOUR SUCCESS!
Max La Rocca & the ListenToTheIce Team
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